MEC India has been awarded the media duties for BlueStone.com, an online store for fine jewellery and accessories. MEC will handle the website's media duties with immediate effect. Happy Creative Services handles the brand's creative duties.
BlueStone.com was founded by Gaurav Singh Kushwaha in January 2012 and is funded by Accel Partners.
Kushwaha said, “We are excited about taking BlueStone across a much wider canvas and are delighted to partner with MEC in this regard. MEC’s sound understanding of the digital space and their track record on e-commerce brands made our choice of agency easy. We look forward to a mutually rewarding partnership.”
Commenting on the win, T Gangadhar, managing director, MEC India, said, “There is no better way to begin 2013 than this. We are excited about partnering BlueStone on their ambitious vision – a vision that could completely transform the jewellery retail landscape in India.”
With this win, MEC India now handles three e-commerce brands. The agency also handles Flipkart.com and Cartrade.com.
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