Campaign India Team
Oct 19, 2012

McCann bags creative duties of TVS Motor's Phoenix

McCann already handles Star City, Sport and Scooty brands from the TVS stable. Media AOR Madison will will handle the media duties of Phoenix too.

McCann bags creative duties of TVS Motor's Phoenix

TVS Motor Company has awarded the creative duties of soon-to-be-launched 125 cc motorcycle brand Phoenix to McCann. An official spokesperson from TVS confirmed the development to Campaign India.

McCann already handles the Star City, Sport and Scooty brands from the TVS stable. Madison, the media AOR, will handle the media duties of the new brand, informed the spokesperson. The ad spend for the new brand for the launch phase could not be ascertained at the time of filing this report.

TVS Phoenix 125 is targeted at consumers who aspire to upgrade from just commuting to those who crave for a spirited ride experience without compromising on mileage, stated a company release.

Source:
Campaign India

Related Articles

Just Published

1 hour ago

Dentsu restructures its Indian creative service ...

Amit Wadhwa to lead the Dentsu Creative business in India as CEO, while Shamsuddin Jasani, Sidharth Rao and Narayan Devanathan to get additional roles

1 hour ago

Cannes Lions 2021: India gets eight more shortlists

Shortlists announced across six more categories

2 hours ago

Leo Burnett Orchard elevates Gaurav Dudeja and ...

Dudeja was branch head of the Bengaluru office; Sutar moves from Iris Worldwide

2 hours ago

Cannes Lions 2021: ‘Data and tech make things look ...

The two-time world champion was joined by Laurent Rossi, CEO, Alpine F1 racing team and Guru Gowrappan, CEO, Verizon Media in a session