M&C Saatchi wins creative duties of Zicom

M&C Saatchi has won the creative mandate for Zicom Electronic Security Systems. The account size is estimated to be about Rs 8-10 crore.There was no pitch involved. M&C Saatchi was earlier working for a project of Zicom, Fire and Safety Association of India. Rajiv Sabnis, executive director, M&C Saatchi said, “The client was quite impressed with our work for this project and that is how we bagged this business.”