M&C Saatchi February bags Skootr

Skootr has announced the appointment of M&C Saatchi February as its creative agency following a multi-agency pitch.

 

The agency will handle the strategy, design and communications of the office space provider. Skootr currently operates in 20 cities in India which include Delhi, Mumbai, Bengaluru and Chennai.

 

Anuj Saxena, co-founder and director, Skootr, said, "We have partnered with M&C Saatchi February due to their expertise in brand strategy, design, and creative communication across various channels. Our goal is to establish ourselves as leaders in the office space industry."

 

Ekta Dewan, head - marketing and communications, Skootr, said, "Both Skootr and M&C Saatchi February share a design-first philosophy. This collaboration will enable us to reach new audiences through digital, social, and traditional channels, while supporting our business objectives in the years ahead."

 

Gopal Krishnan, managing director, M&C Saatchi February, said, "With our recent involvement in multiple projects within the hospitality industry, we are well-equipped to showcase Skootr's design and hospitality expertise to the world."