Maxus has announced that it has bagged the media mandate of Greenlam Industries following a multi-agency pitch.
Kartik Sharma, managing director, Maxus South Asia, said, “We are in the process of evolving strategic long-term plans for the brand. We are delighted to have acquired the media mandate for Greenlam Laminates and are looking forward in achieving higher goals with this association. Using the right media mix, innovative strategies and technologies that we have at our disposal, we are sure to make this association a very successful one. It will be a great experience for the team working on the Greenlam Laminates business as it is an exciting category.”
Alex Joseph, VP, marketing and communication, Greenlam Industries, said, “We have partnered with Maxus as we believe they will bring value to our marketing efforts. We are sure this association will prove to be a rather fruitful one. As a media agency, we expect Maxus to go beyond just the traditional way to build the brand “