Maxus India has announced that it has won the media duties for online classifieds platform OLX, following a multi-agency pitch ‘held recently’.
The account is being managed by the agency’s New Delhi team led by Navin Khemka. The mandate covers traditional media and content marketing.
Amarjit Singh Batra, CEO, OLX India, said, “We welcome Maxus on board and look forward to creating path-breaking campaigns that can match our current growth trajectory and also significantly enhance it in the months to come. Changes in the technology and media domains, as well as the growth in the Internet business, not only offer new opportunities but also pose some interesting challenges. We feel that Maxus will be able to think strategically, and offer innovative business-led solutions for the same.”
Kartik Sharma, MD, Maxus South Asia, said, “We at Maxus are committed to approach planning in an integrated manner with deep emphasis on innovative media concepts that provide cutting edge solutions. Maxus’ strategy based on consumer and category understanding, along with a strong focus on ROI, led to this new-age business win. Our vision is two-fold – to communicate their brand proposition through an effective media mix and creative strategies, and use those to accelerate business growth for the brand.”
Khemka, managing partner, Maxus, said, “We are delighted to have OLX as a part of the Maxus Delhi team. Our experience and expertise in managing new age clients has helped provide them with an edge in the market place. We are confident about delivering ground breaking solutions for driving OLX’s business objective. We are looking at innovative and customised solutions to connect buyers and sellers in every small town and village in India.”