media buying
OMD MudraMax launches AI-backed media buying tool
Bingo aims to help marketers achieve brand and sales goals by identifying platforms and optimising media spends in a transparent and open manner without human intervention
‘Integrated agencies will eventually become the norm’
Havas Media's Anita Nayyar and Mohit Joshi discuss the agency's 10-year growth story, the next wave from smaller towns, why they believe their ship is future-ready, and why print and TV remain relevant
Carat ropes in Sujata Dwibedy to lead Mondelez biz
Sujata was head of business development at Omnicom Media Group prior
Maxus announces OLX win following multi-agency pitch
Mandate for agency’s New Delhi office covers traditional media and content marketing
Dentsu Aegis Network strengthens trading, ropes in Harsha Joshi
She joins as EVP - group trading, a role covering buying for Carat, Dentsu Media and Vizeum
VIDEO: Emvies 2012 Awards night
Watch what the winners attributed their victory to, and what industry stalwarts had to say about categories that brought no Gold home
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