Campaign India Team
Feb 23, 2009

MaXposure joins hands with Mid DAY to launch city mag

MiD DAY and MaXposure Group have joined hands to launch a monthly, city-based magazine titled Delhi BEAT. Though a stand-alone magazine, BEAT will also be distributed complementary with MiD DAY. Said Manajit Ghoshal, CEO, MiD DAY Infomedia, "BEAT is the perfect value addition for our YUMPI (Young Urban Mobile Professionals in India) readers, as well as perfect example of the initiatives that keep our engagement quotient with this audience so high." 

MaXposure joins hands with Mid DAY to launch city mag

MiD DAY and MaXposure Group have joined hands to launch a monthly, city-based magazine titled Delhi BEAT.

Though a stand-alone magazine, BEAT will also be distributed complementary with MiD DAY. Said Manajit Ghoshal, CEO, MiD DAY Infomedia, "BEAT is the perfect value addition for our YUMPI (Young Urban Mobile Professionals in India) readers, as well as perfect example of the initiatives that keep our engagement quotient with this audience so high." 

Of the initial print run, 70% will be inserted in MiD DAY while the rest will be available on newsstands throughout the month. The magazine will soon be rolled out in Mumbai, Bangalore and Pune.

"BEAT is different from its competitors like Time Out as it is a more focused magazine targeting only the young professional," said Manisha Manchanda, marketing manager, MaXposure. "In addition to all this, it is a cheaper magazine (Rs 10), offering an array of city lifestyle trends for a whole month in a compact format. Time Out is limited to fixed sections like art, dance and music; BEAT will be an all-round magazine, capturing the young urban lifestyle in its entirety."

Source:
Campaign India