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MiD DAY and MaXposure Group have joined hands to launch a monthly, city-based magazine titled Delhi BEAT. Though a stand-alone magazine, BEAT will also be distributed complementary with MiD DAY. Said Manajit Ghoshal, CEO, MiD DAY Infomedia, "BEAT is the perfect value addition for our YUMPI (Young Urban Mobile Professionals in India) readers, as well as perfect example of the initiatives that keep our engagement quotient with this audience so high."
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