Mastercard bags title sponsorship rights for all BCCI international and domestic home matches
Mastercard has been associated with cricket through a brand ambassador partnership with former Indian captain MS Dhoni
Sep 05, 2022 08:19:00 PM | Article | Campaign India Team
The Board of Control for Cricket in India (BCCI) has announced a partnership with Mastercard. Following this, Mastercard will be the title sponsor for all international matches (women and men) held in India.
The partnership is for one year (2022-2023 cricket season) and includes domestic cricket matches (Irani Trophy, Duleep Trophy, and Ranji Trophy) organised by the BCCI and also all junior cricket (under-19 and under-23) matches held in India.
Globally, Mastercard has sponsorships in sporting properties like the UEFA Champions League along with the Australian and French Open tennis tournaments.
Sourav Ganguly, president, BCCI, said “The BCCI welcomes Mastercard as the title sponsor for home cricket matches for the 2022-23 season. Along with the international home series, the BCCI’s domestic tournaments are crucial as they are a stepping stone towards making India a strong international side. The BCCI truly values Mastercard’s support in building Indian cricket. This sport is more than a passion point, it’s a way of life and we look forward to some innovative experiences for the fans via this partnership and delivering value to Mastercard through this collaboration.”
Jay Shah, honorary secretary, BCCI, said, "The BCCI is pleased to associate with a global marquee brand - Mastercard. We are in for an exciting period in Indian cricket as we have Australia and South Africa coming over for white-ball series before the T20 World Cup and Sri Lanka, New Zealand and the prestigious Border-Gavaskar Trophy early next year while domestic cricket has a packed calendar with the return of the Duleep Trophy and a full-fledged Ranji Trophy season. The 2022-23 season will witness a lot of action across age groups and I am confident that this will be an enriching partnership.”
Raja Rajamannar, chief marketing and communications officer, Mastercard said, “Cricket is a perfect amalgamation of sports and entertainment with immense potential to deliver priceless moments. Our globally recognised 'priceless' platform offers us the unique opportunity to delight our cardholders, customers and partners worldwide. Cricket enjoys unparalleled popularity not just in India where it is a singular unifying force for the nation, but also in several countries around the world. It is therefore particularly relevant and opportune for us to have acquired the title sponsor rights for all home international and domestic cricket matches organised by the BCCI.”
Previously, Mastercard has been associated with cricket through a brand ambassador partnership with former Indian captain, MS Dhoni.