Sanjiv Mehta, CEO and MD, Hindustan Unilever has been appointed as the jury chair for Marquees 2017.
The Advertising Club had announced the launch of 'Marquees’ at Goafest 2017 as an annual awards function to address the needs of marketers who form a large constituency of The Advertising Club.
Raj Nayak, president, The Advertising Club, said, “Brands have an inspiring role to play in society and ‘Marquees 2017’ is a great initiative constituted towards recognizing marketers and their groundbreaking campaigns that have been a catalyst of social change. Sanjiv Mehta with his experience of leading a brand at the forefront of innovation and inclusivity is sure to bring great perspective and insight into the jury deliberation process for the debut edition of this unique awards.”
Mehta said, “This is a great initiative from Advertising Club which looks at awarding the excellence of marketers. With increasing competition, the holistic marketing of a brand is what plays a decisive role in making the brand a category game changer. Marquees is a step towards recognising this excellence in marketing that requires a great blend of insight, instinct and resilience. I am glad to be chairing the Jury for the first ever Marquees and am looking forward to judging some cutting-edge initiatives.”
Partho Dasgupta, chairman, BARC India, added, “To cater to evolved consumers who seek effective communication, brands today are challenged to create clutter breaking campaigns that set new benchmarks in marketing. Recognising and felicitating such marketers and their ingenuity is the Marquees. The awards is one of those rare platforms that will honor not only the brand but the brand custodians for their ideas and innovation.”
The awards will adjudge brands and individuals across three classifications
Category Awards: These will honour inspiring work under the product categories of FMCG: Foods, FMCG: Beverages, FMCG: Personal Care, FMCG: Household Care, Auto: 2 wheelers, Auto: 4 wheelers, Household Durables, Mobile Devices, Mobile Services, Banking, Insurance, E-commerce.
Special Awards: These will recognise brands which have been brought alive through great story telling and exceptional and differentiated initiatives that have redefined the category. Some of the awards in the category are 'Revival of a stagnant category', 'Re-inventing for the better', 'Carving out a niche', 'Riding on an emerging wave', 'The Phoneix', 'Conquering an impregnable fortress' and 'Traversing unchartered waters'.
Green Award: Honour brands that have strived and conquered, by keeping a close focus on environment sustainability.
The debut edition of The Marquees is to be held in August 2017.