Marketing In-Depth
Shinmin Bali
Mar 11, 2014

‘Marketers must understand how a consumer perceives their brand’: Prof. Kevin Keller

FCBUlka Group’s Cogito Consulting and Somaiya Institute organised a seminar on ‘Building Powerful and Profitable Brands - In Good and Bad Times’ in Mumbai on 10 March

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adani seeks single agency for INR 600-crore media overhaul

1 Adani seeks single agency for INR 600-crore media overhaul

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

2 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

3 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Birla Opus Calista showcases stain resistance in new campaign

4 Birla Opus Calista showcases stain resistance in new campaign

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

5 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

How Perfetti’s marketing formula endures amid India’s changing tastes

6 How Perfetti’s marketing formula endures amid India’s changing tastes

India’s quick commerce surge exposes a discipline gap for marketers

7 India’s quick commerce surge exposes a discipline gap for marketers

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

8 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Winners of Agency of the Year 2025-South Asia announced

9 Winners of Agency of the Year 2025-South Asia announced

Omnicom warns staff in-office requirement will ‘increase over time’

10 Omnicom warns staff in-office requirement will ‘increase over time’

Related Articles

FCB Ulka Group appoints Suman Srivastava as chief strategy officer
Advertising
Mar 26, 2015
Campaign India Team

FCB Ulka Group appoints Suman Srivastava as chief ...

Mahuya Chaturvedi joins Cogito Consulting as managing partner
Advertising
Jul 25, 2013
Campaign India Team

Mahuya Chaturvedi joins Cogito Consulting as ...

Cogito Consulting to organise the BrandWealth Seminar in Mumbai
Advertising
May 26, 2011
Campaign India Team

Cogito Consulting to organise the BrandWealth ...

Draftfcb Ulka's Cogito Consulting & Asterii Analytics release ‘India in 2061’ Report
Advertising
Mar 02, 2012
Campaign India Team

Draftfcb Ulka's Cogito Consulting & Asterii ...

Just Published

Advertising is going to look different: WPP’s Kate Scott-Dawkins on next year’s big trends
Advertising
9 hours ago
Robin Langford

Advertising is going to look different: WPP’s Kate ...

Is commerce, not creativity, now the main engine of ad growth?

India is one of the most optimistic countries: BCG
Marketing
10 hours ago
Campaign India Team

India is one of the most optimistic countries: BCG

Indian consumer sentiment remains strong, with 61% expecting continuous good times --second only to China.

Is hype marketing really worth it?
Advertising
12 hours ago
Vishal Rajani

Is hype marketing really worth it?

Hype on its own is fleeting, but hype built on community and authenticity can shape a brand’s future.

WazirX launches zero fee campaign to remove crypto trading barriers
Advertising
12 hours ago
Campaign India Team

WazirX launches zero fee campaign to remove crypto ...

The move reflects a shift towards a more user-centric pricing approach, particularly at a time when investors are increasingly conscious of costs and value.