Suman Srivastava has been brought onboard as the chief strategy officer by FCB Ulka Group. Srivastava is the founder of the strategic consulting firm – Marketing Unplugged with which FCB Ulka group has entered into an alliance.
While being actively engaged with the FCB Ulka Group and its clients’ brands on an ongoing basis, Srivastava will continue to cater to the clients of Marketing Unplugged, informed an official statement.
Srivastava said, "I have always admired FCB Ulka Group for its commitment to long term relationships and its formidable strategic edge. Advertising has been my first love and I am delighted to be back with a large, mainstream agency that shares my philosophy of strategic solutions."
Nagesh Alai, chairman, FCB Ulka Group, commented, “This is a step towards fortifying our leadership with fresh blood and energy and preparing our organisation for the future. As head of our solid strategic planning function, I am sure Suman will help take our clients' brands to greater heights.”