Malabar Gold and Diamonds has announced the appointment of actor Alia Bhatt as brand ambassador.
With this association, the brand aims to bring a new global outlook to strengthen its presence in the existing markets of the UK, Australia, Canada, South Africa, Egypt, Bangladesh, Turkey and New Zealand markets.
M P Ahammed, chairman, Malabar Group, said, “We are very excited to welcome Alia Bhatt into the Malabar Family. Over the years, our brand ambassadors have played an instrumental role in elevating our brand’s status in the eyes of our customers and we are looking forward to taking Malabar Gold & Diamonds to new heights with Alia Bhatt as the face of the brand. Our goal is to be crowned as the world’s largest jewellery retailer by crafting, promoting and selling jewellery that is an intersection of Indian art, culture, tradition, heritage, and Alia Bhatt, both as an actor and as a person, perfectly represents what we are striving to achieve. Her impressive career in the highly competitive film industry resonates with our brand's journey and ambition as a brand.”
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