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Advertising's leading lady, Madonna Badger, CCO, Badger & Winters, who created unprecedented media and social engagement with her #WomenNotObjects campaign is championing a new cause. Campaign India gives you a ringside view of her latest purpose and engages in a conversation on key takeaways from the #MeToo movement.
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Tomorrow’s CMOs won’t just brief agencies on campaigns, they’ll brief product teams on journeys.
As part of the transaction, Jain will transition fully to managing Lionsgate Play and exit Lionsgate.
It revives a legacy tagline to reframe cruising around flexibility, presence and experience-led travel.
The partnership blends gaming, automotive heritage and brand integration through immersive in-game and real-world experiences.