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Advertising's leading lady, Madonna Badger, CCO, Badger & Winters, who created unprecedented media and social engagement with her #WomenNotObjects campaign is championing a new cause. Campaign India gives you a ringside view of her latest purpose and engages in a conversation on key takeaways from the #MeToo movement.
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Its pitch to performance-driven D2C brands, agencies, and enterprise teams is straightforward: turn advertising from a guessing game into a measurable science.
Agency group confirmed it received an ‘unsolicited approach’ to buy M&C Saatchi Performance.
The Women in Blue are experiencing a well-deserved moment in the sun. But will the roaring cheers translate into better brand value or long-term growth?
The technology company is also opening two new international offices for the agency.