Campaign India Team
Nov 12, 2018

Cannes Lions 2019: Themes revealed

The five-day festival will be held between 17-21 June

Cannes Lions 2019: Themes revealed
The organising committee of the Cannes Lions International Festival of Creativity has revealed eight broad themes for next year's festival.
According to a release, the team spoke to 'over a thousand industry leaders to understand the biggest issues in creative marketing'. 
The eight broad themes for the festival that will be held between 17-21 June are:
1. The impact of creativity: How do you marry creativity with commercial results? 
2. Equality, diversity, inclusion: Original and credible perspectives from diversity champions about how to create fair and equal workforces. 
3. Industry transformation: How can we build outstanding creative capabilities, whatever workspace we inhabit? And where will the best talent be in two, five or ten years time?
4. Digital transformation: What does best-in-class digital transformation look like? How can you marry technology and creativity to create customer-centric communications?
5. Creative strategy: Strategists, psychologists, futurists and behavioural economists will share human insights that have changed how we think about targeting, personalisation and reach. 
6. Creativity as a force for good: How can creativity drive lasting cultural change? Do consumers expect brands to fill the void left by politicians? Should brands today pick a side?
7. Multi-touchpoint storytelling, craft and experience:  What does the new customer value exchange look like? 
8. Trust, ethics and transparency:  What can we learn from new challenger brands whose entire ethos – from material, product development, supply chain and advertising – is sustainably set up.
Campaign India

Related Articles

Just Published

4 hours ago

Haymarket’s inaugural Global Impact Report reveals ...

Report makes public the publisher’s advancements since the launch of redefined ESG agenda in 2023.

7 hours ago

Adland gives Union Budget 24-25 a thumbs-up

Its focus on economic growth and digital infrastructure is likely to boost consumer spending, creating fresh opportunities for targeted advertising, especially in rural India.

10 hours ago

24 hours with... Raju Vanapala

Catch up with Raju Vanapala, co-founder of hyperlocal short news app Way2News, as he takes us through what a day in his life looks like.

10 hours ago

Kantar 2024 report: Parle and Britannia top FMCG ...

Kantar's Brand Footprint Report 2024 reveals the rankings of the most chosen in-home and out-of-home brands by Indian consumers.