Campaign India Team
Nov 12, 2018

Cannes Lions 2019: Themes revealed

The five-day festival will be held between 17-21 June

Cannes Lions 2019: Themes revealed
The organising committee of the Cannes Lions International Festival of Creativity has revealed eight broad themes for next year's festival.
 
According to a release, the team spoke to 'over a thousand industry leaders to understand the biggest issues in creative marketing'. 
 
The eight broad themes for the festival that will be held between 17-21 June are:
 
1. The impact of creativity: How do you marry creativity with commercial results? 
 
2. Equality, diversity, inclusion: Original and credible perspectives from diversity champions about how to create fair and equal workforces. 
 
3. Industry transformation: How can we build outstanding creative capabilities, whatever workspace we inhabit? And where will the best talent be in two, five or ten years time?
 
4. Digital transformation: What does best-in-class digital transformation look like? How can you marry technology and creativity to create customer-centric communications?
 
5. Creative strategy: Strategists, psychologists, futurists and behavioural economists will share human insights that have changed how we think about targeting, personalisation and reach. 
 
6. Creativity as a force for good: How can creativity drive lasting cultural change? Do consumers expect brands to fill the void left by politicians? Should brands today pick a side?
 
7. Multi-touchpoint storytelling, craft and experience:  What does the new customer value exchange look like? 
 
8. Trust, ethics and transparency:  What can we learn from new challenger brands whose entire ethos – from material, product development, supply chain and advertising – is sustainably set up.
 
 
Source:
Campaign India

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