The organising committee of the Cannes Lions International Festival of Creativity has revealed eight broad themes for next year's festival.
According to a release, the team spoke to 'over a thousand industry leaders to understand the biggest issues in creative marketing'.
The eight broad themes for the festival that will be held between 17-21 June are:
1. The impact of creativity: How do you marry creativity with commercial results?
2. Equality, diversity, inclusion: Original and credible perspectives from diversity champions about how to create fair and equal workforces.
3. Industry transformation: How can we build outstanding creative capabilities, whatever workspace we inhabit? And where will the best talent be in two, five or ten years time?
4. Digital transformation: What does best-in-class digital transformation look like? How can you marry technology and creativity to create customer-centric communications?
5. Creative strategy: Strategists, psychologists, futurists and behavioural economists will share human insights that have changed how we think about targeting, personalisation and reach.
6. Creativity as a force for good: How can creativity drive lasting cultural change? Do consumers expect brands to fill the void left by politicians? Should brands today pick a side?
7. Multi-touchpoint storytelling, craft and experience: What does the new customer value exchange look like?
8. Trust, ethics and transparency: What can we learn from new challenger brands whose entire ethos – from material, product development, supply chain and advertising – is sustainably set up.
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