Madison Media Plus, a part of Madison Media Group has announced that it will be the media AoR for Snapdeal effective 1 July 2015. The account was won following a multi-agency pitch. The account will from the agency’s Delhi office.
A note from the agency informed that wok on the account will start almost immediately.
Srinivas Murthy, senior vice president – marketing, snapdeal.com, said, “We are very happy to have Madison partner with us on media going forward. They bring tremendous experience across categories, with learnings across multiple growth industries that can be leveraged for us. Madison is known for the high quality of media professionals and we look forward to them helping us drive our business to new heights.”
Sam Balsara, chairman and managing director, Madison World, said, “I am delighted that Snapdeal after an exhaustive competitive review has found Madison Media to be worthy of handling this large and demanding account. Today Madison Media offers an unparalleled depth of leadership, with unmatched experience and expertise and this will be further strengthened with the joining of Vikram Sakhuja in a few months as Group CEO of Madison Media and OOH.”
Snapdeal's creative duties are handled by Leo Burnett. Digital is handled by Mindshare.