Campaign India Team
Mar 02, 2016

Madison BMB bags Angel Broking's creative mandate

Account won post multi-agency pitch

Madison BMB bags Angel Broking's creative mandate
Madison BMB has bagged the creative mandate of Angel Broking account post a multi-agency pitch. The mandate covers Angel Broking companies Angel Global Capital, Angel Commodities Broking, Angel Securities and Angel Financial Advisors.
 
Gagan Singla, CMO, Angel Broking, said, “Angel Broking strives towards enhancing wealth of its customers through its ‘best-in-class’ research and advisory, trading products and digital experience. Hence the imperative to have a creative agency on board who could share our ideology and help us in our initiatives to drive further value. Madison with their “out-of-the-box” creative edge and research-backed strategy reflected these sentiments and was the natural choice to partner with. I am sure that together we will create some path breaking work and scale heights in our communication.”
 
Prabha Prabhu, CEO, Madison BMB said, “We won the Angel Broking Account in a multi-agency pitch. Angel Broking is a respected stock – broking and wealth management company, established in 1987. Known for its unique retail-focused stock trading business model, Angel is committed to providing ‘personalised service’ to all its clients. They believe in providing speed, precision, customisation and convenience to their retail customers."
 
Raj Nair, chief creative officer, Madison BMB, added, “Angel Broking is no new name in the world of investments, wealth management and stock-broking, having been trailblazers since well over two decades now. Angel Broking’s expertise and award winning services have been instrumental in leading the way for others to follow. Their brief to us was clear – set Angel flying high by communicating about the new age Digital avatar of Angel. We approached the communication task by devising a fully integrated approach and managed to make the Angel Broking team see value and differentiation in the proposition and communication. During the process we have worked hand in hand with the team at Angel Broking. Hopefully, the campaign will achieve their goals and go a long way towards cementing a great relationship for the brand with the digital native consumer.”
Source:
Campaign India

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