Campaign India Team
Mar 30, 2016

Madison BMB named AoR for Asian Paints’ bath business

Appointment follows project for company’s bath fittings and accessories brand Ess Ess; portfolio set to expand

Asian Paints is looking to expand its bath business vertical
Asian Paints is looking to expand its bath business vertical
Madison BMB has announced that it has been appointed the creative agency for Asian Paints’ bath business vertical.
The paint major had bought over the brands, network and sales infrastructure of Ess Ess Bathroom Products in 2014. The company's bath business vertical is set to expand with more launches.
The appointment on retainer follows a project the agency executed for Ess Ess, explained Prabha Prabhu, CEO, Madison BMB. 
She added, “I am proud to be associated with a prestigious company like Asian paints. It is stimulating for myself and my people to work with the very capable brand teams at Asian Paints.”
Raj Nair, CCO, Madison BMB, said, “It’s great to work with the leadership and brand team at Asian Paints bath business. The opportunity to build brands through communication, ground up, is truly challenging and stimulating at the same time. We are in the process of developing work that is above, below and through the line and making sure ideation with regard to strategy and creative is truly insightful followed by pitch perfect execution.”
Manish Choksi, president, home improvement, international business and IT, Asian Paints, said, “We are happy to have Madison BMB work on our bath business portfolio. In the short duration that they have worked with us, they have successfully created ideas and campaigns that have brought saliency for our bath brands. The conceptualisation and execution of ideas – both have been done quite well.”
Campaign India