Lux Cozi has announced the appointment of Sourav Ganguly as brand ambassador.
The brand has rolled out a TVC titled #PorleEMonKhushi (I am happy to read it) to create awareness in the men’s innerwear category.
Ganguly joins actor Varun Dhawan who is also the brand ambassador of Lux Cozi.
With this association, the brand aims to achieve greater heights and create a deeper connect with its consumers.
Ashok Todi, chairman, Lux Industries, said, “Lux Industries has always been a consumer-driven brand and we believe in appointing our brand emissaries who help our customers connect better with us. It gives me immense joy to say this is a move that will be setting new standards. There could not have been a better face than our beloved Dada who could represent us to take our message to our consumers.”
Saket Todi, executive director, Lux Industries, said, “Lux Industries' core business strategy includes openness to constant revolution and advancement in our product range and brand identity. As a result, we are thrilled to have Sourav partnering with Lux Cozi. We all hold Dada (big brother) in the highest esteem, and his popularity continues to grow. We are confident his onboarding as an ambassador of Lux Cozi will help us to collaborate better with our consumers, both in urban and rural markets.”