Lowe Lintas empanelled for Himachal Pradesh Tourism

Lowe Lintas has been empanelled by Himachal Pradesh Tourism after a multi-agency pitch. The agency will manage aspects such as planning events, exhibitions and launches apart from the mainline advertising duties. The account will be headed by Rajeev Hajare, vice president at the agency.

Charles Cadell, chief executive officer, Lowe Lintas, said, “We are very happy to partner with Himachal Pradesh Tourism to promote the state and its myriad tourism offerings. The brief is vast and challenging and we look forward to partnering with them to help boost visitor arrivals and create awareness about the destination.”