Lowe Lintas creates 'Talk for India' hour for Idea

Lowe Lintas has come up with a 'Talk for India hour' for Idea Cellular, which will see the telecom major urging its subscribers to pick up the phone and talk as much as they can on 26th November this year, between 8:36pm and 9:36pm.Idea plans to donate all revenue generated all those calls towards purchasing better safety gear for the police force. Sub-standard security equipment for the police department was exposed to its fullest during the 26/11 terror attacks at the Taj Mahal hotel in Mumbai.