Lowe Lintas bags Zebpay's creative mandate
Account won post a multi-agency pitch
Feb 09, 2022 12:15:00 PM | Article | Campaign India Team
Lowe Lintas has announced that it has won the creative mandate for Zebpay, a cryptocurrency exchange in India.
With this association, the agency will be responsible for conceptualising the brand’s positioning as well as its communication strategy across digital and offline mediums.
This account was won post a multi-agency pitch and will be handled by the Bengaluru office of Lowe Lintas.
Rohit Machado, vice president – marketing, Zebpay, said, "We are delighted to partner with Lowe Lintas as our mainline communication agency in our mission to make crypto accessible to millions of investors across India. Our combined capabilities will allow us to build meaningful relationships with our users while allowing us to capitalise on exciting opportunities in this hyper-competitive market.”
Sonali Khanna, executive director and branch head, Lowe Lintas Bengaluru, said, “Cutting edge products deserve out-of-the-box communication solutions. This is why we are so excited to be playing a critical role in Zebpay's journey. While the category presents unique challenges, we believe the Zebpay – Lowe Lintas partnership has a distinct advantage with respect to product features and strategic thinking. As we've done with so many brands, we look forward to putting Zebpay ahead of the rest."