L&K Saatchi & Saatchi India has announced the appointment of Shitu Patil as head of art and executive creative director.
Her mandate would be to raise the quality of art across all branches of the network including the digital-first vertical Saatchi & Saatchi Propagate.
Patil will be based in Mumbai and report to both Kartik Smetacek and Rohit Malkani, the joint national creative directors at the agency.
She moves from Plus One Design, where she was co-founder and creative head.
Smetacek said, “Having worked with Shitu in the past, I know first-hand the difference she can make. Apart from being a world-class designer herself, she’s also a fantastic leader who will inspire the entire team to raise their game.”
Malkani said, “Shitu is a rare blend of new-age thinking and solid experience, all mixed with entrepreneurial fire. She is the kind of creative person you would do anything to have in your arsenal. And we can’t wait to see her fire.”
Patil said, “While my last decade as a creative entrepreneur has been phenomenal and deeply gratifying in terms of personal growth, having spent the first decade of my career in network agencies, I sometimes missed the scale that a network offers. What excited me about the role out here is the possibility of creating an impact with my craft at a larger scale for both businesses and our Indian industry at large. Meeting Paritosh Srivastava, Kartik Smetacek and Rohit Malkani and understanding their vision for the agency only sealed the deal. I look forward to bringing my design aesthetics, creative leadership and entrepreneurial spirit together to uplift the creative product at the agency.”
With over 21 years of experience, she has also worked at FCB Ulka, Lowe Lintas, and Ambience Publicis.