HSBC has assigned its communication mandate to L&K Saatchi & Saatchi for the re-launch of its offering ‘Premier’ in India. The agency's Mumbai office will handle the account. HSBC Premier is the group's premium financial services product targeting HNIs.
A global campaign is about to be launched, with the positioning ‘Personal support, for your Personal Economy’.
Anil Nair, CEO and managing partner, L&K Saatchi & Saatchi, said, “We are extremely pleased to work with HSBC in India. HSBC has given us the mandate on the 'Premier' business which is very challenging and exciting. We look forward to creating interesting work in collaboration with the HSBC team in India.”
First launched in 2007, HSBC Premier targeted a global affluent audience, with credit cards, loans, savings accounts and investment products.
