Indiabulls Housing Finance (IBHFL) has assigned its digital mandate to Liqvd Asia following a multi-agency pitch. The digital campaign will soon be rolled out, first for the Indian market and then to UK and UAE.
Rahat Ahmed, marketing head, IBHFL, said, "There has been a marked shift in consumer and brand behaviour in the recent years. Digital has disrupted the way brands communicate with their customers; it allows us to engage with customers in a space where they spend most of their time. This helps us to have targeted conversations with specific audience. Digital allows us to go beyond the corporate website and humanise the brand. We are happy to have found concurrence in our thought process with Team LA. Innovation is an attribute that echoes in every team member of the agency for relevant and worthy solutions.”
Ankit Banga, senior manager - marketing and communication - IBHFL, added, “Liqvd Asia fits our requirement of a digital strategy and marketing partner as they have shown potential to be symmetrical with the core views and ideas of IBHFL. Their fresh and measured approach towards digital singled them out as the new age partner for a brand like ours’ that considers new age communication tools like digital to be one of the most critical in their marketing mix."
Arnab Mitra, managing director, Liqvd Asia, said, “We are overwhelmed and extremely excited to work with Indiabulls. The team will work with 100 per cent commitment to live up to the confidence that the brand has showed in us. We would like to deliver innovative ideas ensuring maximum reach and value for IBHFL through our 'Digital. On Road' strategies.”