Lowe Lintas and Partners' LinTeractive has won the digital duties of Woodland.
The remit covers online community management, web development, content development, and media duties (online).
The win is an extension of Woodland’s association with Karishma Lintas, a creative agency of the group, which has been handling the brand’s creative mandate for over two decades.
Harkirat Singh, managing director, Woodland, said, “We’re glad to have LinTeractive as our digital partner. We were impressed with the strategic solutions they came up with that would help us in our ambition to be seen a leading player in the online space. We’re confident of charting out a bullish growth trajectory across our verticals on the back of the expertise and solutions that would be offered to us by the digital agency.”
Vikas Mehta, chief marketing officer, Lowe Lintas + Partners and executive director, LinTeractive, commented, “Woodland is one of the few Indian brands that have successfully built a strong lifestyle stature for itself, especially among youth. You can’t build a youth brand today without innovating on digital platforms and our agency is very excited to enter Woodland’s timeline. We believe the enormous experience of Karishma Lintas, coupled with LinTeractive’s domain expertise should create some compelling brand stories, on and offline.”
Sumanta Ganguly, SVP, LinTeractive, added, “We focus on working in collaboration with the client in providing a strategic roadmap for their brands in the digital space. The attempt is to provide services ranging from e-mailers to building experiential assets or manage paid and owned media specific to the defined roadmap lifestage requirement rather than a basket-of-services approach.”