LinOpinion GH has won the PR mandate for British Council, UK’s international organisation for cultural relations and educational opportunities for India. The account was won following a multi-agency pitch and will be handled by the agency's Delhi office.
Ameer Ismail, executive director, LinOpinion GH and Lowe Lintas and Partners, said, “We are delighted to partner with a coveted brand like British Council. Cultural relations and exchange is at the core of international relations and so important to both India and the UK. We have been successful in understanding the wide ranging imperatives and we look forward to contributing to the core objectives of British Council in India and playing a strategic role in strengthening their relationship with the country.”
Lavang Asthana Khare, executive vice president, LinOpinion GH, added, “The thinking and strategic framework we recommended was well appreciated. In addition, our deep understanding of the media and the environment gives us an edge to recommend concepts that will work best with the media and we intend to use innovative platforms to reach out to the right target audiences with the right message. We take pride in designing and implementing public relations plans that result in a large impact in terms of share of voice for brands.”