DoubleVerify, a platform for digital media measurement has announced its expansion into India.
It has appointed Nachiket Deole to lead business operations in the region.
Based in Mumbai, Deole moves from LinkedIn where he was agency relationship lead.
Deole said, “India has seen an exponential rise in digital media consumption over the past few years – a trend that is predicted to accelerate. With the changing business landscape, digital marketing adoption is bound to grow. A lot of brands are already investing significant budgets across digital media and the need for independent media quality and performance measurement is growing in tandem. I’m excited to join DV at this pivotal time, and look forward to advancing the company’s industry leading verification solutions in the India market.”
Jordan Khoo, MD - Apac, DoubleVerify, said, “Launching operations in India represents a significant milestone for DoubleVerify, and we’re excited to welcome Nachiket to the team. The issues of brand safety, ad fraud and viewability have only become more critical and complex across the digital advertising ecosystem worldwide. DV’s expansion into India will allow us to bring much-needed transparency to global brands placing their digital investments in the region – helping them safeguard brand reputation and maximise campaign performance.”
In a career spanning 15 years, Deole has also worked with Mindshare and Lintas Media Group.