LG gets a new visual identity

LG Electronics has unveiled a rebranded identity with a new logo and GIF for digital channels. 

 

It aims to reiterate its 'Life's Good' proposition and boost customer interaction with the new visual identity. 

 

In the digital space, the company is using a GIF to engage wih its customers. The logo, composed of the letters ‘L’ and ‘G,’ will perform eight unique motions, including nodding, spinning and winking.

 

The company also designed a new typeface for its 'Life’s Good' brand slogan, which will be used more widely as a brand asset in product packaging. 

 

William Cho, CEO, LG Electronics, said, “Having a strong, consistent brand strategy enables us to better communicate our value proposition and unique identity, which harmonically blends innovation and warmth. Implementing the new brand strategy, LG aims to become an iconic brand that resonates with consumers transcending generations and locations.”