Leo Burnett gets Loveleen Raina to head Unitech

Leo Burnett Delhi has roped in the ex regional business director on Motorola at O&M, Loveleen Raina (pictured), to head its newly acquired Unitech Wireless account.

“Loveleen’s mandate is to create and lead a 360-degree national team on Unitech Wireless that will together envisage and deliver a deep, distinct and successful brand,” said Samir Gangahar, executive director, Leo Burnett. “This will entail: creating systems, processes and operations that synergize across regions and along-side mirror client’s systems and objectives; partnering the marketing team in all business strategies and creating thought leadership for the brand that translates into successful and distinctive brand work.” 
 
At O&M, Raina was responsible for South Asia, which included India, Sri Lanka, Bangladesh and Nepal operations. She was also responsible for setting up the 360-degree team in India for Motorola at the agency. Apart from spearheading Motorola, Raina was heading Max New York Life, Hindustan Daily, McNroe and Yahoo at O&M Delhi.
 
A postgraduate from IIMC, Raina started her career in 1996 as a planner at Frank Simoes. In 1998, she moved to McCann Erickson as senior account executive on the Gillette business. She was with the agency till 2004, and stepped out as brand leader. During her six years at McCann, she worked on accounts such as Gillette, Duracell, Alpenliebe, Chlormint, Happydent, Chatar Patar, Big Babol, Virgin Atlantic, India Today and Cosmopolitan.

In March 2004, she joined Grey Worldwide as client services director. She moved back to McCann for a second stint, heading the Nestlé beverages account, Dabur's toothpaste business and General Motor's portfolio, which included Chevrolet Aveo, U-VA, SRV and Optra. In the first quarter of 2007, she moved to Future Brands.

Other brands that she has worked on during her career include Wrigley, Carrier, Ranbaxy, Incredible India and BSNL.