Leo Burnett Worldwide has unveiled the 25th edition of its Cannes Predictions Reel, offering an opportunity to view and predict what will win from amongst the most promising entries at the Cannes Lions International Festival of Creativity 2012. This Reel includes 40 pieces from 15 countries this year.
The list is curated by Mark Tutssel, global chief creative officer, Leo Burnett.
“Advertising is an ideas industry and creativity is its currency. The 25th edition of Cannes Predictions showcases the big, compelling, multisensory ideas that ignite conversation and weave themselves into the social fabric. Big ideas that are media-neutral in concept and media-infinite in execution,” said Tutssel.
“For the first time in our 25 year history, less than half of the entries are traditional film commercials. This year the reel celebrates the ideas that look forward in time and ones that act as a springboard for new creative possibilities,” he added.
In 2011, seven Grand Prix winners were included as part of Cannes Predictions. Creative work identified by Leo Burnett won 104 Cannes Lions.
Leo Burnett India and Campaign India are organising a Cannes 2012 Predictions Reel contest. Based on predictions matching metals these pieces of work win at Cannes 2012, three contestants will win prizes.
Click here to download the ballot and view the Cannes 2012 Predictions Reel.
Send your entires to charlotte.berchman@leoburnett.co.in
