LenDenClub gets Hardik Pandya

LenDenClub has announced the appointment of cricketer Hardik Pandya as brand ambassador. 

 

The brand aims to create awareness among new-age investors to invest in P2P lending that is hassle-free and offers high returns compared to traditional asset classes.  

 

To highlight this association, LenDenClub will be rolling out an integrated marketing campaign featuring Pandya. 

 

Bhavin Patel, co-founder and CEO, LenDenClub, said, ‘As a  company, we have constantly been evolving to provide the best returns to our customers that transcend from understanding the customer sentiments to creating developments that encourage investing in P2P lending. We wanted to team up with someone who can resonate with LenDenClub as a brand. Having an all-rounder like Hardik on board will help us enhance  our vision of 'maximum returns and mitigate risk' since he is not just an international sports  icon, but also an inspiration to many who delivered on occasion when required.”

 

Patel said, “His different choices have paid off handsomely throughout his life. Regarding investing,  Hardik's choice of a non-traditional asset class, such as LenDenClub’s FMPP (a pioneering Peer to-Peer investment solution powered by cutting-edge Artificial Intelligence and Machine  Learning), will motivate many new-age investors to follow suit. I am sure that our 2.5 million investor users will be able to resonate with Hardik’s brand personality as they also made a  different choice when they decided to invest with LenDenClub. Hardik's mass appeal and forward-thinking approach makes him a perfect fit for the brand. A  global icon like Hardik Pandya will get us broader recognition and complement our brand  positioning and plans."