Campaign India Team
Jan 12, 2021

LaLiga invites bids for broadcasting rights across Indian Subcontinent

Bids are open till 8 February

LaLiga invites bids for broadcasting rights across Indian Subcontinent
LaLiga (Spanish League) has launched an invitation to tender for the audiovisual rights to the competition within the Indian Subcontinent. A range of packages are being offered to bidders for broadcast rights for the 2021/22 season onwards, covering a minimum of three and a maximum of five seasons.
 
The tender includes the rights to broadcast the competition in eight countries: Afghanistan (non-exclusive basis), Bangladesh, Bhutan, India, Nepal, Maldives, Sri Lanka and Pakistan.
 
Currently Facebook India holds the broadcast rights in India. The last television network to broadcast the league was Sony Pictures Networks. 
 
Melcior Soler, audiovisual director, LaLiga, said, “We are very satisfied with our current partner which has provided data to demonstrate our consistent growth in the Indian Subcontinent and our engagement with football fans. We see a huge opportunity going forward to deepen these connections and expand the profile of the competition.”
 
 
 
Source:
Campaign India

Related Articles

Just Published

3 hours ago

MiQ reshapes India leadership amid programmatic flux

Leadership changes and MiQ Sigma rollout reflect both opportunity and fragmentation in India’s fast-expanding but complex digital advertising market.

5 hours ago

Jonty Rhodes dives into cashback chase

Super.money’s latest ad swaps cricket balls for cashback, with the South African player shadowing an auto driver to spotlight the lure of instant rewards.

6 hours ago

EU fines Google nearly $3.5 billion for abusing ...

Tech giant Google has been fined €2.95 billion, equivalent to US$3.5 billion, by the European Commission for allegedly abusing its dominance in the online adtech sector.

9 hours ago

Creativity, not cost-cutting, emerges as agencies’ test

With consolidation rising and ROI under strain, agencies face pressure to return to bold ideas while navigating AI and budget controls.