Koparo has announced the appointment of actor Mira Kapoor as brand ambassador.
She will endorse Koparo’s core products, including their dishwashing liquid and fabric conditioner.
The brand has rolled out a campaign featuring Kapoor to highlight this association.
Simran Khara, founder, Koparo, said, “We believe in the power of digital influencers and authentic conversations. For Koparo, this is a significant step as post the fundraise, we are now embarking on our growth journey. We want to build Koparo’s awareness in premium homes. We are a first mover in this space which has long been dominated by legacy brands and we believe our association with Mira will accelerate the brand-building journey of Koparo.”
