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.@mcdonaldsindia @google @apple @BuzzFeedIndia @Campaign_India @ETBrandEquity debate...reopened! #BurgerEmoji pic.twitter.com/4PzjiqvibF
— KFC India (@KFC_India) October 31, 2017
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By sticking to traditional recruitment methods, agencies are failing to attract a diverse, digitally native talent pool. How much or little is the industry evolving its hiring practices to adapt to modern times and needs?
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Ohri spent eight years at the helm of FCB Group India before being elevated to FCB global partner, and worked closely with global CEO, Tyler Turnbull.
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As marketing budgets in the restaurant industry have increased—from roughly around 8% to as much as 20% of overall spending—Emerald Dreams' partner notes that the focus has shifted from creativity alone to relevance.
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The Womb won the 'APAC independent agency of the year' award.
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