Advertising
Raahil Chopra
Aug 17, 2010

JWT creates launch campaign for Pepsi MAX

PepsiCo India has launched their newest brand of cola, 'Pepsi Max' in India. For the launch of this soft drink, JWT's Delhi office has conceptualised a new TVC. Positioned as the drink that provides extra fizz with no sugar, the tagline used in the new campaign is 'Maximum Kick, No Sugar'.

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