
Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
PepsiCo India has launched their newest brand of cola, 'Pepsi Max' in India. For the launch of this soft drink, JWT's Delhi office has conceptualised a new TVC. Positioned as the drink that provides extra fizz with no sugar, the tagline used in the new campaign is 'Maximum Kick, No Sugar'.
Contact Customer Support at
[email protected]
or call+91 022 69047500
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
At its Mumbai summit, it rolled out tools spanning ads, transactions and citizen services, aiming to embed itself deeper into India’s marketing and commerce ecosystem.
The industry loves to bet on who’s down. But no one—WPP, Publicis, or Accenture—has cracked the future yet, argues a former holding-company insider turned consultant.
AI-enabled voice assistants are reshaping how consumers shop and search—demanding experiences that are useful, personal, and rooted in local context.
INSIDE THE AD: BBDO India’s ‘The Moment is Gold’ campaign shifts the messaging from ceremonial milestones to micro-moments, targeting Gen Z and millennial buyers.