
Junglee Games has appointed actor Ajay Devgn as brand ambassador for Junglee Rummy, its online rummy platform.
The brand has also launched a campaign titled ‘Rummy bole toh Junglee Rummy’ (If its Rummy, it’s Junglee Rummy) to highlight this association.
The campaign will run across TV, digital, OTT, and social media.
Bharat Bhatia, vice president, marketing, Junglee Games, said, “We are super excited to be launching this campaign with one of India’s best-known and most-loved face, Mr. Ajay Devgn. With a wealth of experience and expertise in his field, he brings immense trust and credibility to the table, just like Junglee Rummy does with its rich experience in online rummy. Ajay Devgn’s mastery of his craft and his pan-India recognition make him the perfect brand ambassador for further cementing Junglee Rummy’s position as India’s most trusted rummy platform. Moreover, he exemplifies the entertainment value that we strive to provide to our players through our platform. We are confident that he will help us deliver the message of trust and safety to our target audience with greater conviction and create a massive impact.”