DDB Group Worldwide has appointed Joji Jacob, group ECD, DDB Group Singapore, as head of DDB Asia’s creative council. His mandate is to re-launch DDB's creative council in Asia, with a focus on creative and effectiveness awards.
In addition to his creative remit covering Singapore, Hong Kong, China and Korea, Jacob will also take care of India, working with Sonal Dabral, chief creative officer, DDB Mudra, informed an agency statement.
Amir Kassaei, CCO, DDB Worldwide, said, "DDB is one of the first advertising networks in the world to form a creative council. We are upbeat about our drive to do the best sort of work for our clients in Asia and the world, the sort of work that would win both Cannes Lions and Effies. We have seen a rise in creative work coming out of Asia in the last few years. It is an incredibly key region for our worldwide, and local clients. Joji is one of our most powerfully creative thinkers. He is an innovator and an inspiring leader. I know he will do great things in this role and win both respect, and accolades for the DDB network."
The creative council's stated tasks are to boost award-winning creativity at international and local creative shows, focus on creative effectiveness awards by showcasing DDB Asia's success for clients, and lead work for key clients through a 'Fit for Excellence' programme.
Jacob said, “It is my task now to help our offices in the region play as one for the benefit of our clients and our people. And of course, I look forward to working even more closely with Sonal Dabral, Tim Cheng (Shanghai), Clifford Ng (HK) and Jong-Sang Yoo (Korea)."