J&J targets teens to promote Clean & Clear

Johnson & Johnson, has rolled out an integrated campaign to promote its leading teen skincare brand, Clean & Clear (C&C). The FMCG-major has recently expanded its Clean & Clear portfolio with its new range of oil and acne control products. Clean & Clear is positioned as the 'Teen Skin Care Expert' that gives its users clean, noticeably clear and beautiful skin, instilling a sense of confidence and control. J&J has decided to feature Deep Action Cleanser as the hero brand for the product launch, generating brand awareness and inducing trial.