Campaign India Team
Jun 03, 2014

Jet Airways assigns media duties to Vizeum

The appointment was made following a 'live-brief' made by agencies

Jet Airways assigns media duties to Vizeum
Vizeum India has been appointed as the media AoR for Jet Airways. The agency bagged the account following a multi-agency pitch.
 
Vizeum’s Mumbai office will handle the account.
 
Gaurang Shetty, SVP – commercial, Jet Airways, said, “We evaluated media agencies on a live brief and Vizeum showed their ability to add value to our media investments and demonstrated tangible benefits in their proposition. Vizeum’s solution was backed with data, insights and relevance to the ethos of the brand which gave us all the confidence in their abilities. A good media agency and client relationship is about real partnership and we are confident that Vizeum will build that with Jet Airways.”
 
S Yesudas, managing director – Indian subcontinent, Vizeum, said, “We are an agency that clients must experience to believe. The passion, the sincerity and the tangible results we bring on board is incomparable. We are very proud of this association and we are thankful to the Jet Airways management for considering us worthy. This business will be handled under the leadership of Samarjit Rajkumar, senior VP, out of our Mumbai office.”
Source:
Campaign India