Campaign India Team
Mar 02, 2023

Jayapradeep V joins Raptee

Was with Royal Enfield

Jayapradeep V
Jayapradeep V
Raptee has announced the appointment of Jayapradeep V (JP) as chief business officer.
He will be responsible for the growth of the EV motorcycle company in the two-wheeler category. He will also be focusing on designing, delivering the customer experience and providing strategic support to the overall organisational development.
He moves from Royal Enfield, where he was business head for India and SAARC (South Asian Association for Regional Cooperation). 
Dinesh Arjun, founder, CEO, Raptee, said, “JP joins Raptee just as we reach a critical inflection point. We are transitioning from being a small technology outfit to an OEM. We intend to build a brand that does justice to the state-of-the-art tech that the team at Raptee has built over the last three years. I believe JP brings the experience of building an excellent motorcycle brand and the understanding of how crucial it is to accomplish so while being frugal and lean. Moreover, with senior leadership, cultural fit is extremely important, and his MO of being very hands-on and working at ground zero is very much in line with how we work at Raptee. We're super thrilled to have him on board, and I'm personally looking forward to building Raptee alongside him.”
Jayapradeep said, “India is the major player in the global auto industry, the Indian two-wheeler segment has to lead the transformation to the EV segment to create a global impact. While the EV penetration in the scooter segment has crossed 10% and is growing, the EV penetration in the Motorcycle segment, which is almost two times of the scooter segment, is yet to see any traction, with not many players in the segment. This brings Raptee an opportunity to be the leader in the EV transformation by offering technologically advanced motorcycles with first-of-its-kind features in E2W and helping consumers upgrade from their ICE to EV effortlessly. I am really happy to be working with a very young team at Raptee, designing and developing motorcycles for the young generation consumers.”
In a career spanning over 25 years, he has also worked with Hindustan Motors and TAFE - Tractors and Farm Equipment. 
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