J. Walter Thompson has won the creative mandate for Sony Six and Sony ESPN. The mandate covers both creative and digital and was won post a multi-agency pitch. The agency's Mumbai office will handle the business.
Rajesh Gangwani, senior vice president and managing partner, J. Walter Thompson, said, “We have a mad bunch of passionate sports fans at our office and we more than brought alive the passion for the game in the pitch. This was one of the most fun pitches we have worked on and the fact that we approached it with an engagement lens made it differentiated to start with. This makes this win special, as we have not just been awarded the mainline mandate but also the digital mandate for both brands.”
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Watch the film conceptualised by Daiko FHO here