Campaign India Team
Mar 03, 2016

J. Walter Thompson bags Sony Six and Sony ESPN

Wins creative and digital mandates following multi-agency pitch

J. Walter Thompson bags Sony Six and Sony ESPN
J. Walter Thompson has won the creative mandate for Sony Six and Sony ESPN. The mandate covers both creative and digital and was won post a multi-agency pitch. The agency's Mumbai office will handle the business.
 
Rajesh Gangwani, senior vice president and managing partner, J. Walter Thompson, said, “We have a mad bunch of passionate sports fans at our office and we more than brought alive the passion for the game in the pitch. This was one of the most fun pitches we have worked on and the fact that we approached it with an engagement lens made it differentiated to start with. This makes this win special, as we have not just been awarded the mainline mandate but also the digital mandate for both brands.”
Source:
Campaign India

Related Articles

Just Published

20 minutes ago

Opinion: Getting hired in the PR industry during ...

The author states ways in which PR representatives can make yourself more visible to employers and eventually get hired

37 minutes ago

Creative Critique from a gender lens: 27 July - 2 Aug

Dr AL Sharada, director, Population First, reviews a selection of ads from last week

42 minutes ago

'Indian market will be quicker to overcome the ...

The director for sales, marketing and service, states how digital launches have become the 'new normal' and how the company is navigating through the pandemic

1 hour ago

RedBus shows safety with a father-daughter role ...

Watch the film conceptualised by McCann Worldgroup here