ITC Foods responds to #BoycottBingo

ITC Foods has issued a statement following claims on social media to boycott its snack brand Bingo.

 

The brand was in the news following an ad film featuring its brand ambassador Ranveer Singh. In the film he responds to the question 'Aage ka kya plan hai' (what are your plans for the future) by giving a new angle - randomly using scientific words together.

This angered Sushant Singh Rajput fans who believed that the film poked fun at the late actor because he loved science and often spoke about it.

 

ITC Foods' response stated that the film was shot in October 2019, but released now because the product launch was delayed due to Covid. 

 

A spokesperson said, “A completely false, erroneous and mischievous message is being posted/circulated alleging that an advertisement of Bingo! is making fun of a late Bollywood celebrity. Such kind of erroneous messages are knowingly spreading falsehoods. We request you to not fall prey to such mischievous posts. The recent Bingo! advertisement was shot more than a year ago in October 2019. It is being aired this year because of the delay in the launch of Bingo! Mad Angles Cheese Nachos and Bingo! Mad Angles Pizza due to the Covid-19 pandemic."