It won't let you down says new TVC for Rexona

Lowe Worldwide (Bangkok) has conceptualized a new TVC for Unilever's, Rexona Sure dry shield.  

The TVC that features its brand ambassador, Asin, talks about how a normal deodrant would not be able to stop the sweat generated, but, Rexona's new Sure dry shield reduces the under-arm sweat. 

The team of Roopak Saluja, Kirk Dias and Amarjeet Kaur from production house Bang Bang Films have produced the film.

WATCH TVC here

Credits

Title: Dryness Challenge

Brand: Rexona Sure

Client: Unilever

Agency: Lowe Worldwide (Bangkok)

Creative Director: Ruchi Sharma

Agency Producer: Lolita Ham

Production Company: Bang Bang Films

Director: Bo Krabbe

DOP: John Alfirevich

Produced by: Roopak Saluja, Kirk Dias and Amarjeet Kaur

Assistant directors: Rahul kale & Roocha Yagnik

Editor: Anand Subaya

Post production manager: Divya Jagwani

Post production supervisor: Girish Kant Singh

Post Production: Pixion

Music: Blue Frog & Octavius