Lowe Worldwide (Bangkok) has conceptualized a new TVC for Unilever's, Rexona Sure dry shield.
The TVC that features its brand ambassador, Asin, talks about how a normal deodrant would not be able to stop the sweat generated, but, Rexona's new Sure dry shield reduces the under-arm sweat.
The team of Roopak Saluja, Kirk Dias and Amarjeet Kaur from production house Bang Bang Films have produced the film.
WATCH TVC here
Title: Dryness Challenge
Brand: Rexona Sure
Agency: Lowe Worldwide (Bangkok)
Creative Director: Ruchi Sharma
Agency Producer: Lolita Ham
Production Company: Bang Bang Films
Director: Bo Krabbe
DOP: John Alfirevich
Produced by: Roopak Saluja, Kirk Dias and Amarjeet Kaur
Assistant directors: Rahul kale & Roocha Yagnik
Editor: Anand Subaya
Post production manager: Divya Jagwani
Post production supervisor: Girish Kant Singh
Post Production: Pixion
Music: Blue Frog & Octavius