Raahil Chopra
Jun 23, 2010

It won't let you down says new TVC for Rexona

Lowe Worldwide (Bangkok) has conceptualized a new TVC for Unilever's, Rexona Sure dry shield.  The TVC that features its brand ambassador, Asin, talks about how a normal deodrant would not be able to stop the sweat generated, but, Rexona's new Sure dry shield reduces the under-arm sweat. The team of Roopak Saluja, Kirk Dias and Amarjeet Kaur from production house Bang Bang Films have produced the film.WATCH TVC here

It won't let you down says new TVC for Rexona

Lowe Worldwide (Bangkok) has conceptualized a new TVC for Unilever's, Rexona Sure dry shield.  

The TVC that features its brand ambassador, Asin, talks about how a normal deodrant would not be able to stop the sweat generated, but, Rexona's new Sure dry shield reduces the under-arm sweat. 

The team of Roopak Saluja, Kirk Dias and Amarjeet Kaur from production house Bang Bang Films have produced the film.

WATCH TVC here

Credits

 

Title: Dryness Challenge

Brand: Rexona Sure

Client: Unilever

Agency: Lowe Worldwide (Bangkok)

Creative Director: Ruchi Sharma

Agency Producer: Lolita Ham

Production Company: Bang Bang Films

Director: Bo Krabbe

DOP: John Alfirevich

Produced by: Roopak Saluja, Kirk Dias and Amarjeet Kaur

Assistant directors: Rahul kale & Roocha Yagnik

Editor: Anand Subaya

Post production manager: Divya Jagwani

Post production supervisor: Girish Kant Singh

Post Production: Pixion

Music: Blue Frog & Octavius

 

 

Source:
Campaign India

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