Digital payment service provider TimesofMoney has assigned its digital duties to Isobar. The agency bagged the account following a multi-agency pitch.
Achal Shah, SVP and head – marketing, TimesofMoney, said, "We have been in the pure-play digital cross-border business for 15 years now. Given our objective of reaching out to global ethnic communities, digital has always been our primary medium of communication. With our services now catering to newer audiences like the Chinese, Filipinos etc in the US, UK and Australia, it was imperative for us to get the right digital media partner who had a global presence combined with the local expertise.”
Shamsuddin Jasani, managing director, Isobar India, added, “We are very happy to be associated with TimesofMoney. We are always looking at experiences across different sectors and different types of clients and this win adds a very important category of money remittance to our ever expanding repertoire. We recently instituted a focused business development unit to go after interesting brands. This win is just the beginning of many more to come. TimesofMoney is an interesting category and teams are excited to create innovative and creative work for them."