Is the slowdown an opportunity for FM radio ?

Because of the ability to add activation with ease, and because of the localisation, it might be, finds Campaign India.The times are tough and there is no denying it.  As the economy goes into a slow-down mode, the most astute of spenders are taking the wait-and-watch stance. That said, marketers are also aware of the perils of being completely out of their consumer’s sight. No one would want to risk dropping out of their consumer’s shopping-basket on account of the brand’s suddenly-ephemeral value.