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AI has climbed the corporate ladder in record time, with some companies already replacing their CEOs with an AI bot. But just how much is the ad industry embracing AI leadership and how much control and responsibility is sensible for AI to assume?
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Stakeholders from marketing and venture capital domains collaborate for the fellowship programme that will focus on gamification and practical lessons, among other things.
The latest appointments and account wins from FCB Kinnect, McCann Bengaluru, and more in our weekly news roundup.
Diageo India’s executives tell Campaign how this brand is set on redefining premiumisation, by blending legacy with modern flair, to capture the next-gen drinkers.
Its ‘Har Ghar Mein Star’ campaign draws parallels between stars cricketer Riyan Parag’s athletic resilience and the durability of homes built to endure any storm.