Ipsos hires Garima Mall and Pooja Doshi as executive directors

Mall moves from Kantar, while Doshi was with NielsenIQ

Mar 08, 2022 04:21:00 AM | Article | Campaign India Team

Ipsos India has announced the appointments of Garima Mall and Pooja Doshi as executive directors. 
 
The duo move from Kantar and NielsenIQ respectively. They will report to Vivek Gupta, managing director (research), Ipsos India.  
 
Mall's mandate includes servicing market strategy and understanding (MSU) and brand health tracking (BHT) clients in Mumbai and Bengaluru. Doshi's remit includes servicing key CPG accounts and driving business development. 
 
Amit Adarkar, CEO, Ipsos India, said, “Our client first approach ensures that despite being among the top three market research firms in India and around the world, we provide our clients with small agency kind of attentiveness and counsel. Accessibility of senior staff to clients is extremely critical. It also sends a tacit message that your work is our priority too.”
 
Gupta said, "Both Mall and Doshi come with rich experience and sectoral expertise. Our endeavour is to provide our clients access to specialists as opposed to generalists, thus further strengthening our servicing capabilities in these focused geographies.”