Campaign India Team
Mar 25, 2010

Internet question: What does Goafest mean for digital agencies?

Between 8-10 April, Indian adland - and some from abroad - will be at Utorda Beach, Goa celebrating advertising, rewarding good work and networking over beer. A point to ponder over: How many of the delegates will be from digital agencies?In India, digital media has so far remained the domain of the specialist - the digital agency. Unless they have strong digital divisions, advertising and media agencies traditionally partner with digital agencies to execute digital campaigns.

Internet question: What does Goafest mean for digital agencies?

Between 8-10 April, Indian adland - and some from abroad - will be at Utorda Beach, Goa celebrating advertising, rewarding good work and networking over beer.

A point to ponder over: How many of the delegates will be from digital agencies?

In India, digital media has so far remained the domain of the specialist - the digital agency. Unless they have strong digital divisions, advertising and media agencies traditionally partner with digital agencies to execute digital campaigns.

However, considering the strong shift towards digital media globally, thought leaders in digital media must share and participate in the festival in strong numbers. The question is, will they? Do digital agencies feel one with the advertising industry?

This year's categories at Goafest show - the floodgates have clearly been opened for digital media. For example, there's the introduction of sub-categories in Digital, such as Branded Content, Online Video, Rich Websites by type-of-product, Use of Social Media, WAP sites, Applications for Mobile Games and Integrated Experience of New Media.

Is that invitation enough for digital agencies to participate and send delegates in large numbers for India's biggest annual celebration of advertising?

Tell us what you think. What does Goafest mean for digital agencies? Please use the comments sections below or drop an email to arcopol@haymarket.co.in.

 

 

Source:
Campaign India

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