Campaign India Team
Jan 30, 2018

Indigo Consulting brings in Paul Dueman, Chetan Thaker and Alifiya Naik

The trio are based in Mumbai and report to Jose Leon

From left: Thaker, Naik and Dueman
From left: Thaker, Naik and Dueman
Indigo Consulting has roped in Paul Dueman as SVP – strategy and business, Chetan Thaker as head – customer success and Alifiya Naik as the lead – UX consultant. The trio are based in Mumbai and report to Jose Leon, president, Indigo Consulting.
Dueman has been tasked with leading business development, account management, sales and strategy functions for Indigo Consulting nationally. He joins from Linteractive where he was the EVP and national planning head for brand and solutions. 
Paul said, “Indigo Consulting promises to be an exhilarating ride. For me, 2018 will not be just about ‘more business as usual’. We will lead conversations with clients across departments to solution experiences for their customers, right across the buying journey. It isn’t about single channel delivery anymore, but about a solution-based approach that impacts our client businesses in a thoughtful and measurable manner. The focus is to create experiences and conversations that consumers want to engage with. With our strong in-house technology delivery capabilities and the rich multi-discipline practise expertise at hand, I am confident that our solutions and product development will deliver on the voice and needs, of our clients and their respective consumers.”
Thaker was with VML prior where he was heading the project delivery team.
He said, “In today's world, customer success goes a lot deeper than a short-sighted partnership. Digital partners are continuously pushing boundaries on innovation and customer success leading to a successful business transformation agenda. That requires a world-class customer-focused organization like Indigo Consulting which is investing in the resources to make that happen, and I am thrilled to be a part of this journey.”
Naik's last stint was with Manulife, a Canada-based financial services group. She was based in Hong Kong and was responsible for consumer experience, usability, innovating new digital journey.
She said, “In Indigo, user experience is embedded within the company culture that allows the team to participate in conversations early on, get valuable insights and witness our customers’ growth and development over time. With digital design having no boundaries today, the environment at Indigo nurtures experimentation of new ideas and design strategies and allows its people to introduce something new into their routine work. We need to stop worrying about proving the value of design and just focus on outcomes that provide value, something I look forward to doing here.”
Leon said, “At Indigo Consulting, we are constantly trying to better the great momentum we have built up across the last three quarters. As the fourth industrial revolution spurs our customers along to evolve and meet expectations of their digital customers, bringing in key talent across our BSFI, hi-tech, FMCG, retail, Fashion & Lifestyle projects was par for the course. Paul, Chetan and Alifiya are highly established leaders who deliver our promise to customers. I am confident that they will lead by example and set higher quality benchmarks every day.” 
Rajesh Ghatge, CEO, Indigo Consulting, added, “We invested time and efforts last year not just in building on our strengths in the UX, design and technology domains, but also in elevating the competency sets to deliver large scale digital transformation and digital experience mandates. We have gathered tremendous momentum and are working on some industry first projects for large clients across categories. We will continue to invest in expanding our teams and infuse them with best-in-class talent to ensure ‘customer success’.
Campaign India

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